If you fancy doing your own SEO, Google has put together a handy startup guide full of best practices.

Download it for free here.

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I’ve written an article at Hubpages about how best to build incoming links for your site.  Read it here!

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If your site runs on Wordpress, this free plugin is a must:

All in One SEO Pack

Amongst other features, it allows you to add unique titles, meta descriptions and meta keywords to each of your pages.  Lots of other options to choose from!

To install on your Wordpress site:

• Ggo into WP Admin, click Plugins then Add New
• Search for “All in one SEO“
• Click on “All in one SEO“, then click “Install“
• Once installed, just click “Activate Plugin” and adjust the settings as required in Settings > All in one SEO
• You’ll find you now have the ability to add unique meta titles, descriptions and keywords in each of your blog posts & pages.

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by David Viney

If you are intending to do your own website SEO, this book is simply a must-have.  Written in plain english, any technical terms or techniques are explained clearly so you don’t need to worry about being baffled by technical jargon!  The book covers all aspects of SEO, from very detailed discussions on keyword research through to on-page (title tags, meta tags, alt text, keyword density etc.) and off-page SEO techniques (link building, directory submission, article writing).  The book also includes a voucher code for 6 months’ free access to David Viney’s own SEO forum and tools website.

Buy this and you won’t need another SEO book!

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Building reciprocal link partners is probably of the most time consuming ways to enhance your search engine optimization campaign.  First you need to find relevant websites to swap with (building a reciprocal link exchange between your baby blankets company and a star trek convention site won’t impress Google much!), then you need to make sure the website is well indexed in Google and has a half-decent PageRank … THEN you need to compose a nice email to the webmaster requesting the exchange that doesn’t sound spammy - easier said than done.  More often than not, the emails you send will be deleted before they’re even opened so be prepared to do a LOT of research and send a LOT of emails to achieve just a few links.

Personally, I prefer link baiting.  Link baiting is when you entice other webmasters to link to you simply by writing good content.  These links are even more valuable because they’re one-way (you aren’t linking back to the websites that link to you).

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