Featured Posts

How to get your website up and running for under £10 You can get your business online for less than £10 by following these simple steps: Register your domain name Whether your choose your trading name or a name based on your keywords, your first step...

Readmore

How to add Paypal buttons in Wordpress If you've ever tried copying & pasting a Paypal "add to cart" or "buy now" button into Wordpress, you'll have quickly realised that Wordpress destroys the code and renders your Paypal button useless. Worry...

Readmore

SEO for your Wordpress site If your site runs on Wordpress, this free plugin is a must: All in One SEO Pack Amongst other features, it allows you to add unique titles, meta descriptions and meta keywords to each of your pages. ...

Readmore

Get to the Top on Google: Tips and Techniques to Get... by David Viney If you are intending to do your own website SEO, this book is simply a must-have.  Written in plain english, any technical terms or techniques are explained clearly so you don't need...

Readmore

Tutorial: How to change your Wordpress theme One of the wonderful features of Wordpress is how easily you can change the look and feel of your website!  Well, it's easy when you know how, I guess .... so here's a quick tutorial: Have a look...

Readmore

  • Prev
  • Next

SEO: Keyword Research

SEO: Search Engine Optimization/Optimisation (getting your website to the top of search engine results).

Simply put, KEYWORDS are a list of key terms used to describe the essence of your business.  Correctly optimising your website for these keywords will allow your potential customers to find you in search engines.

Building your list of keywords might not be as simple as you think, as you need to take into account how often certain keywords are searched for and how much competition you have.  For example, Keyword A might be searched for 50,000 times as month with 1,000,000 competitors trying to get the top spot in results … but Keyword B might also be searched for 50,000 times with only 5,000 competitors.  Which keyword do you think will be best to optimise for?!  Keyword B of course!

Get your keywords wrong and your optimisation work will be in vain.  I can help with research to make sure your list is the best it can be.  I’ll investigate the best keywords for your business by:

  • checking out your competition
  • researching to find alternative keywords from actual internet searches
  • calculate which keywords are likely to be most successful, based on popularity of search & direct competition
  • calculating which keywords are likely NOT to be successful, so you can avoid wasting your time on keywords that won’t make you any money!

After completing my research, I’ll send you a lengthy list of at least 100 keywords based on what you tell me about your business goals (highlighting the most important & giving advice on what to do with your list) .

I charge £40 for this detailed service and you can purchase using the button below.  I’ll get in touch with you as soon as possible after receiving payment in order to get the information I need about your business.  I’m usually able to send your list of keywords within 48 hours of receiving the information I need about your business to get started.

Your keywords will be used in a host of ways; including:

  • in the text of your website (if these keywords describe your business, it stands to reason that you’d mention them quite regularly!),
  • the “meta” part of your website (the “meta” information is a set of hidden statements used to let search engines know what your website is all about),
  • in creating “pay per click” advertising campaigns, and
  • in building incoming links (that’s when other websites link to your website).

These are just a few of the most important ways in which keywords are used and hopefully it’s allowed you to see that it’s VERY important you get these keywords right!  All of these uses for keywords will help to bring targeted visitors to your website so it’s imperative that you’re using the correct set of keywords.